Google has suggested that site speed is one of the signals used by its algorithm to rank pages.

Time to first byte, the number of milliseconds it takes for your browser to receive the first byte of information from your webserver.

Page load time, or the time it takes to display the content on your page.

Page speed is how fast content on your page loads. Should there be a mere two-second delay in your page speed, your bounce rate can increase by 103%. They create a better browsing experience for shoppers. Image optimization for web and mobile exists to make web pages load faster. Image optimization helps lower your webpage’s weight and is a core tenet of good ecommerce web design, which results in the following benefits: Improved website speed This can have a negative impact on your website performance. Data from HTTP Archive reveals that unoptimized images make up 75% of a total webpage's weight, on average. Images are the largest contributor to overall page size, which makes pages slower to load. WEBP images)īy finding the balance between the three, you can reduce image size and improve website performance. The goal of image optimization is to create high-quality images with the lowest file size. And that they don’t hinder web performance. Image optimization means ensuring your images look flawless on desktop and mobile. It’s also about image SEO-that is, getting your banner and product images to rank highly on Google and other image search engines. Image optimization is about reducing the file size of your images as much as possible, without sacrificing quality, so your page load times remain low. Keep photos functional with image optimization.

Free image optimizer